DIRECTV Takes IndyCar Series to High-Def

DIRECTV has added another notch in its high-def belt as the premiere official sponsor of the IndyCar Series. The company said that beginning with Sunday's Honda Indy Grand Prix of St. Petersburg, all IndyCar Series events will be carried by the DBS service in HD. And as the Premiere Official Sponsor for the IndyCar Series, DIRECTV said it will be recognized in the series logo along with its efforts to carry each event in high-def. DIRECTV also said it will receive branding placements throughout each IndyCar Series race, including in-car camera mounts, placement on all driver uniforms and cars, and branding throughout pit road.