Andrita Media Center to Support Hallmark Movie Channel HD

Andrita Media Center owned by Broadcast Facilities, Inc. (BFI) and Hallmark Movie Channel HD owned Crown Media United States has entered an agreement to provide full HD network playback for the newly-launched Hallmark Movie Channel HD. The agreement will allow Andrita's expanded its state-of-the art HD network playback center to support the origination of the Hallmark Movie Channel's extensive original and library movie content in HD on a 24/7 basis. The network playback services provided by Andrita also include multiple automated HD graphics insertion. Andrita's support of the Hallmark Movie Channel underscores its unique position as a large-scale, independent facility equipped with the technology and engineering talent to help top content providers originate and uplink content as they deploy new HD networks.
"The Hallmark Movie Channel adds another household name to our growing roster of HD programmers which join the extensive SD networks that we currently originate. We look forward to rewarding Crown's confidence in our ability to meet their HD media requirements," commented Bill Tillson, President and COO, BFI. "HD deployment is accelerating industrywide and Andrita is unique among independent studios for its capabilities in supporting networks of all sizes create and launch their programming quickly."