CBS jumps into MMA broadcast

HDNet will face competition from CBS as the channel has jumped into mixed martial arts(MMA). CBS has reached an agreement to distribute MMA events of Pro Elite Inc. Pro Elite Inc, an entertainment company focused on producing world-class mixed-martial arts events. Starting from May or late April CBS will broadcast four live, Saturday night events produced by Pro Elite Inc XC. Showtime(A sister group of CBS) will air the programs. CBS Primetime senior executive vice president Kelly Kahl in a statement said “Mixed martial arts is one of the fastest growing sports in the country and a wildly popular entertainment vehicle for upscale, young adult audiences, It’s original programming for Saturday night; it’s live, creating an event-atmosphere; and it’s something that hasn’t been seen on network television, until now.”