Disney, ESPN to Launch New Affiliate Web Site

Disney and ESPN Media Networks are launching new website to facilitate affiliates on programming, updated marketing, ad sales, technical information and downloadable contents. The new website will help Disney and ESPN affiliates in finding monthly cross-channel spots, programming grid, wherein users can find all pertinent programming data from one location; and grouped functionality as all assets are organized in an easy-to-navigate system. “When redesigning this Web site, we carefully considered how we could make it easier for affiliates to drive their business,” said David Preschlack, executive vice president, affiliate sales and marketing, Disney and ESPN Media Networks, in a statement. “This redesign offers ease of use, provides quicker access to marketing materials and aggregates all DEMN information in one central location.”