Starz reveals New Logo and Tag Line as a Rebranding Initiative

Starz Entertainment revealed a $25 million rebranding and marketing initiative that it hopes will shine a brighter light on the movie-centric premium service, with a new logo, a new on-air look and an integrated advertising campaign on-air and online. This campaign is will help drive home to viewers the numerous entertainment options it delivers over various platforms. New Starz logo will be aired from April 2 and from 7th April Starz will roll out three 30-second television spots touting the tagline and the new logo on syndicated entertainment programs such as Access Hollywood and Entertainment Tonight, as well as during such NBC late-night shows as The Tonight Show With Jay Leno, said McGee. In addition, the spots will run on several cable networks, running for six weeks