The Next Food Network Star

What! You have got to be kidding me! Those are just a few of the words and phrases that I was shouting out when I watched the season finale of the Next Food Network Star. I could not believe that Aaron Mc Cargo, Jr., an executive catering chef for a hospital was crowned the winner. What I wonder is if the home viewer voted and only their votes ccounted would their choice be the same as the judges. It is after all the viewing audience who will be tuning in to watch the winners show.

First off, while I like Aaron and thought that he dished up some fine culinary fare, he definitely didn't come across as having any real stage presence. Yes, I know that he was nervous and who wouldn't be when you have a limited amount of time to produce a perfect performance on command. You would think however, that by the finale you would have your jitters under control. I mean, shouldn't the winner just exude confidence, authority and chrisma. It's these characteristics that give you credibility with the home viewer.

Then there's the issue with the name of his show. Rather than Aaron coming up with a catchy title or titles as Lisa did, he just latched onto the name that was pitched to him by Gordon Elliot. Does that mean Aaron will let others dictate to him the menu/meals he should prepare for each of his shows episodes.

I have to wonder why Bob Tuschman (v.p. programming & production) and Susie Fogelson (v.p. marketing) and the rest of the Food Network execs. decided to get the premier for Aaron's show "Big Daddys House" up and running so fast. The show will air it's first episode on Sunday, August 3, 1:30 p.m. e/p. Perhaps the powers that be at the Food Network have determined that it's better to air the show as soon as possible, to seize the moment and draw the viewer in quickly so they don't forget about the show, as might happen if they were to wait several months to air it. Remember The Gourmet Next Door, which was hosted by season three winner Amy Finley. She was named the winner on July 22, 2007 yet her show didn't air until October 14, 2007. Just ask yourself, when's the last time you saw a new episode of her show.

Finally, because none of the contestants had every thing the judges were looking for, they should have named all three winners, called the show "The Revolving Chef" or some other crazy name and just rotated them on a weekly basis, thereby showcasing the talent and creativity of Adam, Aaron and Lisa and giving the home viewer not only diversity but the option to choose and watch their favorite contestant do their thing.

 

 
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August 30, 2008