Online Promotion Basics

IMPORTANT: As an Expert Satellite Marketing Partner, you will be assigned a unique promo code that will serve to identify you as the referring party. Your referrals will be asked for your code while placing their new DIRECTV order. If your code is not communicated at the time of their order, we will have no way to identify you as the referring party, and you will not be paid for your referral. Promo codes cannot be changed after the order has been placed in our system.

As an Expert Satellite Marketing Partner, you are representing the DIRECTV® brand to potential customers, and as such, you must employ marketing tactics and utilize promotional materials that have been approved for use by DIRECTV via your marketing partnership with Expert Satellite. It is your responsibility to make sure that you are promoting DIRECTV's latest consumer offer at all times.

Expert Satellite values your partnership! We know that the key to our continous success is having great partners.

Online Partner Marketing Basics

NOTE: ONLY NEW DIRECTV CUSTOMERS may purchase their DIRECTV® System from Expert Satellite.

There are three main steps involved with an achieving an online sale: customer attraction, the "click-thru," and of course, placing the order for new DIRECTV® Service. An important factor is whether or not your method of attraction will involve "Pay-Per Click" (PPC), such as those offered by search engines like Google or Yahoo. This is because most of these opportunities require that you have a unique landing page to link to, rather than simply linking to an existing merchant website (such as www.expertsatellite.com).

If your marketing plans will include PPC, Expert Satellite can provide you with a unique landing page, in the form of a DIRECTV approved, customized web template, which you need to host within an online domain that you own. Your domain name cannot contain any permutation of the brands "DIRECTV" (e.g. Direct TV, DIRECTV, direct-tv) or "expertsatellite." It can, however, include words like "satellite" or "TV."

If your marketing plans will not include PPC, you will not need to have a unique landing page (web template) as described above; rather, you can simply link to www.expertsatellite.com by applying your unique URL to a DIRECTV approved banner located on your existing website, or within any of the many promotional websites available on the Internet.

Once you've applied your unique URL to your banner, your potential customers will "click-thru" to www.expertsatellite.com and call to place their order.

NOTE: Your unique URL contains specific tracking information for your account, to insure that any lead or order generated from this "click-thru" will be correctly attributed to your affiliate account. You can find your unique link, as well as a selection of DIRECTV approved banners by logging into your Affiliate Manager with your username and password, located here.

Use of prohibited marketing vehicles and/or use of creative materials that have not been approved by DIRECTV via Expert Satellite will result in immediate termination of ES's partnership with you, and forfeiture of all related payments to you.

Have a marketing idea? We want to hear from you, email to marketingpartners@expertsatellite.com

Not a DIRECTV customer? Click here for the best DIRECTV offer available.

 
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September 4, 2008