Look out Directv, the good old satellite television provider known as Dish Network is thriving in today’s difficult economy. The new Dish motto “Why Pay More?” has drawn the attention of satellite TV customers across the nation. Many people ordered Directv because they were told that it offers the most high definition and delivers a better signal but the truth is both services a very much alike. Customers decide to switch their service to Dish for many reasons, the most important one being price.
It is ridiculous during a time when every dollar counts to spend more money on one provider when you can get the same thing for less through another. That’s like asking someone which Snickers bar they want to buy- the one that costs $1.00 or the one that costs $1.25. There is just no doubt that people who are educated about their television service would not switch to another service of the same quality for less money. This is a no win situation for Directv unless they cut their monthly cost, upfront deposits, receiver charges and give more advanced equipment, if not dual receivers, to first time customers.
Directv has lost the Versus channel even though they’ve spent years talking about how Dish is the provider that doesn’t want to spend extra money to carry great networks. Dish Network has Versus and it also has more premium channels for the money including Showtime Beyond (horror and sci-fi movies), 5StarMax (Cinemax channel dedicated to award winning films only), Starz Comedy, Starz Kids & Family and HBO Comedy, HBO Zone (all movies in HD). Directv requires customers to pay extra for the Encore premium channels but Dish offers them in the package below America’s Everything Package.
Dish Network does not have the NFL Sunday Ticket but football fans will still have access to Red Zone for $5.99 per month. Directv requires customers to subscribe to the Ticket before they can order Superfan on top of it, then customers are able to get Red Zone $400.00 later. Football fans that are mostly interested in game-only content available in HD will be more than satisfied with Red Zone.
Dish is being humble in their approach when they ask you why you would pay more for the same service because they have so much more to offer than Directv including International channels. As a previous Directv customer with the Premier Package, 1 HD receiver and 2 standard receivers, I can attest to the fact that Dish Network is better. I switched and was able to change my boring existing equipment to 1 HD-DVR that records and plays on 2 different TVs (1 standard-def TV and 1 HD TV) as well as 1 HD only receiver. I had no upfront cost. I have America’s Everything Package and will save a total of $1,044 in the next two years because I have finally made an educated decision.
If my testimony is not enough, let’s look at the facts. The CEO of Dish Network has just announced a dividend of $2.00 on each of the company’s shares. The 3Q09 report also reflected that Dish has exceeded expectations with its gain of 241,000 new subscribers. Dish closed the market day with 5.17% at $20.14- Not too shabby.
